The Google Ads Agency for Ambitious Law Firms

Founded by ex-law firm executives, we help lawyers triple their case volumes with Google Ads advertising, conversion rate optimization and analytics.

50+ 5-Star Reviews

Google Ads For Lawyers is All We Do. So Your Success is Our Only Option.

Some call us obsessed. We call it dedicated. Our deep, laser-sharp knowledge of Google Ads and legal advertising enables us to produce consistently positive results with lightning-speed.

Through a potent blend of legal marketing expertise, strategy, execution and insights, your Google Ads campaigns will perform how you’ve always wanted.

My law firm hired Pareto Legal because of their insight and knowledge in the digital marketing space. Their team dove into and optimized our advertising accounts, and the result was a leaner and more effective advertising strategy that brought us a greater return on our investment and more cases in the door. The best decision we ever made was hiring Pareto Legal and giving them the keys to our digital advertising campaigns.

Jason Krasno, CEO, Krasno Krasno & Onwudinjo

How To Start Getting More Cases

Our tried-and-true processes will propel your law firm’s advertising revenue and ROI in no time.

01. Contact

Schedule a video call with one of our seasoned experts for a free, no-obligation legal marketing strategy session.

02. Audit

Once we're officially your partner, our team will audit your Google Ads channels, prescribe solutions to optimize and grow those channels, and provide recommendations on next steps.

03. Launch

Your new-and-improved digital advertising campaigns will be ready and running in as little as 7 business days.


Helping Law Firms Profit Scale Succeed

“I’ve worked with Pareto Legal for 3 years and could not be happier with their results. They truly care about your business and its success, which lends to a great support system to help you along the way.

~ Emma Robison

Managing Partner, Robison Lemon Law Group

Why Lawyers & Law Firms Trust Us

Most agencies offering Google Ads management are set-it-and-forget-it vendors. With Pareto Legal, you get a fiduciary partner and a legal marketing expert that’s committed to your success.

Complete Access

Maintain full ownership and access to your ad accounts.

Honest Reporting

Automated, transparent reporting with the metrics that matter most to you.

We Have Skin In The Game

Your dedicated team is incentivized to both keep and grow your business.

Flat-Rate Pricing

Unlike other PPC agencies, we don't charge a percentage of ad spend.

Humans (Not Robots)

Your campaigns are monitored and optimized by US-based experts.

No Long-Term Contract Required

We offer flexible contract terms based on your business' ever-changing needs.

Lawyer Google Ads Playbook - How To Win With Google Ads in 2024

In this must-watch video, Pareto Legal CEO Bo Royal guides you through a step-by-step breakdown of a Google Ads strategy tailored specifically for lawyers. 

Whether you’re new to Google Ads advertising or looking to optimize your current campaigns, this playbook has you covered.

Case Studies

Imagine the results we can create for you by seeing the results we created for our clients.

KK&O Quadruples Their Internet Case Volume

Krasno Krasno & Onwudinjo was able to 4X their internet cases thanks to better messaging, enhanced landing pages and optimized budgets.

The Snyder Law Group Doubles Case Volume With LSA + PPC

The Pareto Legal team was able to more than double the personal injury and medical malpractice case volume in less than 3 months for this Baltimore-based firm.