About Us

We’re a potent blend of strategic thinkers, data geeks and creative marketers with a shared mission: empower our clients to exceed their goals.

Our Story

Our founders have led intake, marketing and finance departments at a large workers’ compensation and social security disability law firm, and increased the firm’s revenue and profitability significantly.


Pareto Legal was therefore formed as a way to apply our founders’ learnings and experiences to other law firms.


In short, we’re an answer to subpar marketing agencies with no actual legal marketing expertise. How many legal marketing agencies do you know that are led by law firm executives?

Our Values

Need more cases? Looking to increase the profitability of your firm? Book a complimentary strategy call with our CEO today.


Maybe we can focus more on the results side of things (Lower cost per conversion, increase lead quality, generate more cases).


We recognize that proactive communication prevents misunderstandings, keeps key information top of mind, and makes sure everyone is on the same page.


We own everything to the extreme - the good, the bad and the ugly - from start to finish.


We encourage learning through immediate action and experimentation.

Meet Our Leadership Team

Meet the team that founded Pareto Legal

Bo Royal

Bo Royal, CEO

Jake Barufkin, COO

Frequently Asked Questions

About 30 days. That said, this ultimately depends on certain factors, such as your ad budget and how much work our team needs to put into your landing pages, messaging and tracking.

Our headquarters is in Philadelphia, PA, but most of our team is spread across the US and works fully-remote.

Law firm marketing is EXTREMELY competitive, yet there’s a lack of marketing talent in the legal space. Our higher pricing enables us to train, hire and keep world-class legal marketing experts that have grown countless law firms just like yours.

Our agency employs a “pod” structure, meaning we have teams of marketing experts that exclusively work on specific law firm accounts. That said, if we are working with a competitor of yours, we can ensure that the team touching your business isn’t the same one working with your competitor.

No. All we ask if that you give us 6-month commitment at the onset of the relationship. After the first 6 months, you can then move onto a month-to-month plan or an annual plan at a reduced rate.

Yes! Our clients are our best ambassadors. We are happy to list references and have you talk to the law firms that we’ve helped grow.