Why Hire a PPC Agency? Understanding the Top Benefits

Pareto Legal

Pareto Legal

June 5, 2023

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PPC is a great way to get quality, targeted traffic to your website. It’s relatively cheap in the grand scheme of advertising, but you will need a solid strategy in order to be successful. That’s where hiring a good PPC agency comes in!

Hiring an agency is an excellent way to take advantage of their expertise, resources and time-saving strategies. But what makes a PPC company the right choice for your business? And why should you go with an agency over independently managing your PPC campaigns?

Here are some of the top benefits of hiring a PPC agency.

11 Reasons To Hire a PPC Agency

(1)  Save Time and Energy

If you’re running your own PPC campaigns, day after day, dealing with fine details can take its toll. It’s something that many small business owners don’t have the time for given all they have to do in a given workday.

Hiring an agency makes this part of the process someone else’s responsibility. You’ll still have some work to do, but you won’t need to worry about the nitty-gritty details of PPC management.


(2)  Lower Ad Spend

One of the key benefits of hiring an agency is that it lowers your advertising spend. Agencies have access to a lot of resources to help them run successful PPC campaigns. That means they can be more efficient with their advertising efforts, while still getting the results your business needs.

All you really need to do is choose the right agency for your campaign and put in some work up front. Once that’s done, you’ll be able to sit back and let them do the work while you enjoy the benefits of their expertise.


(3)  Increase ROI

Another reason to hire a PPC agency is to increase your overall return on investment (or ROI). Your agency will be able to give you reports and data so you can see where your money is going and what’s working or not working. This way, you can tweak your campaigns to get even better results.

Agencies are typically able to increase your ROI through several strategies, including lowering advertising costs and maximizing traffic quality.  With good agencies, you can see the potential of what their PPC management services can do for your business with greater speed and ease!


(4)  Keep Track of Changes

With the constantly-changing algorithm, you want to make sure that your campaigns are in tip-top shape. You will also need to keep track of other changes such as new ad platforms and updates from Google Ads. An ecommerce PPC agency can do this for you so you don’t have to worry about anything.

For example, if Google drops an update on you, your agency will be able to quickly get a handle on what’s going on and make the right adjustments.


(5)  Select Keywords Effectively

One of the things that an agency can do is help you select keywords effectively. They will look at your competitors and determine which terms you should target to maximize your ad spend. This is a hugely beneficial service that saves you from wasting money on keywords that won’t work.

Also, a good agency sifts through your website and pulls out the best keywords to use. This will help boost your click-through rates, giving you a better return on investment.


(7)  Monitor Ad Performance

An ecommerce PPC agency can monitor ad performance for you so you don’t have to worry about anything. In some cases, agencies can also help you write better ads as well as craft more effective landing pages. These are all services that will increase your conversion rates which will lead to an increase in ROI.

Their copywriting services alone are well worth the investment and can be a real boost to your business.


(8)  Competitive Research/Analysis

If you have a particular competitor in mind, an agency should be able to help you track their progress so you can adjust your campaigns accordingly. They will also offer valuable insight into where your competitors are spending their ad dollars and why they’re successful.  This is data that you can’t get on your own and would be wise to obtain.


(9) Create a Solid Strategy

Having a solid strategy is key to getting the most out of your PPC management. A good agency is going to develop unique strategies per client that are based on specific campaign goals. You do not want generic or pre-packaged plans because this will dramatically decrease your chance of success.

Typically, you will receive recommendations on your strategy but ultimately it’s up to your agency whether or not they want to follow through. This is where the quality of the agency comes into play so make sure you pick a good one when you hire a PPC agency!


(10) Affordability

PPC management services are usually more affordable compared to hiring a dedicated in-house worker or consultant. Plus, you’ll find that some services will only cost you a flat fee rather than on a per hour basis as well. You can expect to pay anywhere from $100 to thousands of dollars a month depending on the size and scope of your campaign.

But the best part is that you will usually pay a portion of your ad spend to the agency rather than a flat fee. It’s basically like paying for a lead but getting it at a fraction of the price.


(11) Training & Support

Lastly, an agency can provide training and support so you know exactly how everything works even if you’re a beginner with PPC.

Having this knowledge about how accounts work is going to help you determine whether the performance of your ads meets your expectations or if you should make some revisions.


There you have it! PPC management services can definitely help your business reach new heights as long as they are selected carefully. Always look for a PPC company that has plenty of experience doing what you want, a high level of expertise and a strong reputation in the industry.

Also make sure to read online reviews from past clients so you know exactly what to expect from the ecommerce PPC agency you’re about to hire. If you have any questions or concerns regarding this topic then please feel free to contact our team today. We’ll get back to you as soon as possible.


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