The Law Firm LSA Playbook: How To Drive More Calls & Cases With Google Local Service Ads
The Must-Attend Webinar for Law Firms Looking to Get More Cases From Their Ad Spend
March 5th, 2025 | 10:00AM PT / 1:00PM ET
Details
Google’s Local Services Ads (LSAs) have transformed the way law firms attract high-value leads. If you’re still relying on outdated PPC strategies or struggling with inconsistent case volume, it’s time to make LSAs a more potent client acquisition tool in your marketing arsenal.
Join Pareto Legal CEO Bo Royal and AdSquire CEO Anthony Higman, as they provide proven methods and real-world examples to generate qualified leads and cases with LSAs. This interactive discussion aims to broaden and sharpen your law firm’s understanding of LSAs, while providing actionable insights and best practices that you can implement immediately.
You’ll learn how to:
- Set-Up & Optimize Your LSA Profile
- Drive More Calls & Cases With LSAs
- Implement Advanced Strategies For A Better ROI
- Avoid Common LSA Mistakes Firms Make
Who should attend?
- Personal injury, family law, criminal defense, and other local-focused law firms
- Law firms tired of wasted ad spend and underperforming marketing
- Attorneys, firm owners or legal marketers looking to scale and attract more high-intent clients
Presented by:

Bo Royal
CEO, Pareto Legal

Anthony Higman
CEO, AdSquire